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Empowering Befound Digital with Seamless Analytics and System Integrations

 

www.befounddigital.com.au

Client: Befound Digital
Industry: Digital Marketing Agency
Services Provided:

  • GA4 Installations
  • Complex Integrations
  • Advanced Tracking Solutions

Overview

Befound Digital is a forward-thinking digital marketing agency specializing in delivering innovative campaigns and exceptional results for their clients. To stay competitive and enhance their offerings, they needed a reliable partner to tackle the more complex aspects of analytics and system integrations. That’s where we came in.

Challenges

While Befound Digital has a strong team adept at crafting and executing marketing strategies, they faced challenges with technical tasks that required advanced analytics expertise, such as:

  • Implementing and configuring Google Analytics 4 (GA4) for their clients across platforms like WordPress and Shopify.
  • Integrating disparate systems like booking platforms, customer relationship management (CRM) systems, and other tools.
  • Setting up form tracking using Google Tag Manager (GTM) to capture detailed user behavior.
  • Handling complex tasks where multiple systems needed to “talk” to each other seamlessly, ensuring a clean flow of data.

These challenges were not only time-consuming but also required technical precision to ensure their clients had accurate data and actionable insights.

Solution

We stepped in to provide specialized analytics support tailored to Befound Digital’s unique needs. Key solutions included:

  1. Extensive GA4 InstallationsWe handled the setup and configuration of Google Analytics 4 for dozens of their clients, ensuring accurate tracking of user activity, custom events, and conversions. Our expertise allowed us to implement GA4 even in complex environments, integrating tools like Supermetrics for deeper data reporting.
  2. Complex System IntegrationsBefound Digital frequently turned to us for advanced system connections, such as integrating booking platforms with CRMs to enable seamless data flow and centralized reporting. We leveraged tools like Zapier and custom API solutions to ensure smooth workflows.
  3. Advanced Tracking ImplementationsUsing Google Tag Manager, we tackled complex tracking scenarios such as cross-domain tracking, form submission monitoring, and click event tracking. This enabled Befound Digital to deliver enhanced insights into customer behavior, giving their clients a competitive edge.
  4. Support for Hard-to-Solve ProblemsWhether it was debugging complicated integrations or setting up new connections between tools, our team became Befound Digital’s go-to partner for the tasks that required extra technical expertise.

Results

Partnering with us allowed Befound Digital to focus on their core strengths—strategy, creativity, and client management—while we handled the heavy lifting on the technical side.

  • Streamlined GA4 Adoption: Smooth implementation across numerous client accounts, ensuring robust data collection from day one.
  • Improved Operational Efficiency: With integrated systems and automated data flows, their clients gained access to more accurate and timely reports.
  • Enhanced Client Offerings: Befound Digital could expand its service portfolio, confidently offering analytics and tracking solutions as part of their packages.
  • Faster Problem-Solving: Our technical support ensured no time was wasted on troubleshooting or reworking integrations.

Testimonial

“Our experience working with Andrew and the team has been highly beneficial. Their deep understanding of GA4 installations and integrations has allowed us to implement more effective tracking and measurement strategies for our clients. They have also provided valuable support in navigating complex system configurations, ensuring that data flows correctly across platforms. Their expertise has played a key role in improving our analytics capabilities and refining our approach to data-driven decision-making.”

Mark Norris

Founder at Befound Digital
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