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Powering ClickYou’s Google Ads Success with Reliable Tracking and Data Optimisation

 

www.clickyou.com.au

Client: ClickYou
Industry: Google Ads Specialists
Services Provided:

  • Data Tracking, Tagging and Attribution
  • Audience Creation and Optimisation
  • Google Analytics Integration
  • Data Accuracy Assurance

Overview

ClickYou, a Google Ads-focused agency, is known for delivering exceptional ad performance through precise targeting and optimisation. To ensure their campaigns achieve the best possible results, they partnered with us to implement robust tracking frameworks and optimise the flow of data back to the Google Ads platform. With good data as the foundation of successful campaigns, our partnership has been integral to their continued success.

Challenges

For a Google Ads agency like ClickYou, accurate data and seamless platform integration are essential to performance. They faced challenges in:

  • Tracking Setup: Implementing robust frameworks to track key conversion events and user behaviors accurately.
  • Data for AI Optimisation: Sending clean, reliable data back to the Google Ads platform to power AI-driven campaign optimisation.
  • Client Confidence: Providing clients with transparent reporting and insights to reinforce trust in their campaigns.
  • Performance Optimisation: Leveraging accurate data to improve ROI by enabling better decision-making and bid strategies.

Solution

We collaborated with ClickYou to deliver technical expertise that bolstered their campaign performance through better data tracking and attribution. Key initiatives included:

  1. Comprehensive Tracking FrameworksUsing Google Tag Manager (GTM) and Google Analytics 4 (GA4), we implemented tailored tracking solutions for ClickYou’s campaigns. This included setting up event tracking, conversion monitoring, and cross-domain tracking to ensure all key interactions were measured.
  2. Data Accuracy AssuranceWe performed regular audits to ensure that all tracking was configured correctly, eliminating issues such as duplicate conversions, broken tags, or misattributions. This gave ClickYou the confidence to rely on their data for strategic decisions.
  3. Seamless Data Feedback to Google AdsWe ensured that clean, high-quality data was sent back to the Google Ads platform, enabling its AI optimisation algorithms to function effectively. This included fine-tuning conversion actions, implementing enhanced conversion tracking, and ensuring accurate attribution.
  4. Optimised Campaign PerformanceBy feeding the Google Ads platform with better data, we helped ClickYou refine ad targeting, adjust bids intelligently, and maximise campaign ROI.
  5. Client Transparency and ConfidenceWe worked with ClickYou to develop clear reporting frameworks using tools like Google Data Studio and Supermetrics, giving their clients a detailed understanding of campaign performance. This transparency fostered trust and reinforced client confidence in their services.

Results

Our partnership with ClickYou has directly contributed to their campaign success:

  • Improved Campaign Optimisation: Better data led to smarter AI-driven adjustments, improving targeting precision and driving better ROI.
  • Higher Client Confidence: Transparent and accurate reporting helped ClickYou build stronger relationships with their clients.
  • Seamless Tracking Across Platforms: Advanced tracking frameworks ensured no data points were missed, providing a complete view of user behavior.
  • Optimised Bid Strategies: Reliable data empowered ClickYou to make data-driven adjustments to bids, achieving higher returns on ad spend.
  • Time Savings: Automating reporting and streamlining tracking setups reduced operational workload, allowing ClickYou to focus on strategy.

Why the Partnership Works

Our technical expertise perfectly complements ClickYou’s Google Ads specialisation. By ensuring their campaigns are powered by accurate data and optimised tracking, we enable ClickYou to deliver on their promise of exceptional ad performance and client success.

Testimonial

“TNL’s analytics and tracking solutions have made a real difference in our campaigns. Their focus on data accuracy and clean integration with Google Ads has helped us drive better results and build client confidence. With their support, we’ve been able to make smarter decisions and push performance further.”

Andrew Shin

Founder at ClickYou
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