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Elevating TBST Digital’s Web Solutions with Advanced Analytics Frameworks

 

www.tbstdigital.com.au

Client: TBST Digital
Industry: Web Design and Development
Services Provided:

  • Partnered Integrations (GA4, GTM, custom builds)
  • Web Measurement Frameworks
  • Internal Agency Performance Solutions

Overview

TBST Digital is a web agency known for delivering innovative digital solutions that combine beautiful design with functional, high-performing websites. To maintain their reputation for excellence, they needed to ensure that the performance of their digital solutions could be measured accurately and that the impact of their designs could be quantified. Recognising the importance of analytics in web measurement, they partnered with us to implement advanced tracking frameworks and enhance their internal agency performance.

Challenges

TBST Digital was looking for a partner who could deliver:

  • Advanced Web Measurement Solutions:
    To measure the impact of their web designs on user behavior, conversions, and overall client success.
  • Integrated Analytics Frameworks:
    That worked seamlessly with platforms like WordPress, Shopify, and custom CMS solutions to track performance metrics.
  • Performance Insights for ROI:
    A way to demonstrate how their designs translated into improved ROI for their clients.
  • Internal Analytics for Agency Performance:
    Tools to help their internal team assess and improve their efficiency, campaign outcomes, and project delivery timelines.

Solutions

We worked in close partnership with TBST Digital, developing tailored analytics frameworks to address their needs. This included:

 

  1. Custom Web Measurement Frameworks
    We designed and implemented tracking solutions that aligned with TBST Digital’s specific web development projects. Using Google Analytics 4 (GA4) and Google Tag Manager (GTM), we set up custom events and goals to track everything from user interactions with design elements to key conversion metrics.
  2. Comprehensive Partnered Integrations
    Leveraging platforms like WordPress, Shopify, and other CMS tools, we integrated analytics solutions into their web projects seamlessly. This ensured that every project delivered by TBST Digital was equipped with robust measurement capabilities.
  3. Impact Measurement for Design Solutions
    Our analytics frameworks enabled TBST Digital to quantify the success of their design and development work. From tracking user engagement (e.g., click-through rates, time on site) to conversion tracking (e.g., form submissions, product purchases), these insights allowed TBST Digital to prove the ROI of their solutions to clients.
  4. Internal Agency Performance SolutionsWe introduced reporting dashboards using tools like Supermetrics and Google Data Studio, enabling TBST Digital to monitor their internal KPIs. This included tracking project timelines, campaign performance, and team productivity, ensuring that their internal processes remained efficient and scalable.
  5. Enhanced Focus on ROI
    By focusing on key performance metrics such as cost-per-conversion, bounce rates, and revenue attribution, our solutions provided clear, actionable insights. This empowered TBST Digital to optimize their clients’ digital strategies and deliver measurable improvements in ROI.

Results

The partnership with TBST Digital resulted in significant enhancements to their web projects and internal operations:

  • Quantifiable Design Impact:For every web project, TBST Digital could now showcase the measurable impact of their designs on client performance metrics, solidifying their position as a results-driven agency.
  • Streamlined Integrations:Seamless analytics integration with tools like GA4, Shopify, and WordPress enhanced the value of their web solutions.
  • Improved Internal Efficiency:With automated reporting dashboards, their internal team gained a better understanding of project performance and delivery timelines.
  • ROI-Driven Web Solutions:Tracking frameworks enabled TBST Digital to focus on improving key ROI metrics, directly benefiting their clients’ bottom lines.

Why the Partnership Works

The partnership between us and TBST Digital thrives because both parties understand the critical role of analytics in web measurement and performance. By seamlessly integrating analytics into their workflows, TBST Digital can confidently offer clients web solutions backed by data-driven insights.

Client Testimonial

“The analytics frameworks they implemented have been a game-changer for us. We can now confidently measure the performance of our web designs and demonstrate the ROI to clients. Internally, their tools have helped us streamline operations and deliver better results faster. They’ve been an essential partner in our growth.”

 

Ben Barin

Co-Founder at TBST Digital
LinkedIn